My Baby Sam

The founder of New Arrivals, Inc, Tori Swaim, launched a new company in 2001 called My Baby Sam, named for her three children Sawyer, Austin and Macy. While the line is similar in look to her New Arrivals, Inc. products, My Baby Sam is geared toward a different market and sold in the larger retail stores. This gives Tori the opportunity to not only design for two companies, but to reach an even broader consumer base with her nursery decor, gifts and accessories.